Before I loc’d my hair, I did a lot of research on how to best care for locs and found your company during that research. I started caring for my locs with your products and take them with me to the salon (I have no shame in requesting to use my own products). One year in and my locs are healthy with no product buildup. I use your whole product line and I’m glad I found you. I just wished your product came in larger sizes!!

This is the one and only gel that I will use on my locs. My retwist lasts until my next wash with a soft hold. I love the fact that the ingredients are minimal and does not leave build up. I hope this product is never discontinued as I don’t know what I’d do.

Have been using Crown Elements for over 2 years! Wonderful products for keeping my locs healthy. Thank you for making quality, safe products!

I have tried multiple products to hold my locs, thinking it was needed for them to loc… but after experiencing scalp irritation and being educated on the loc process, I came back to Divine Hold. It’s not crunchy and gives me the hold I’m looking for (lasted 2weeks after retwist).

I love how I don't need to remoisten hair in order to use product! Perfect amount of hold and moisture, without residue 🙏🏾