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We Provide The Highest Quality of
Plant-Powered Benefits
We strive to provide the highest quality of plant-powered benefits that enhance the condition of your hair and scalp.
We believe your growth matters and our products intentionally grow with you through every stage of your loc journey.
Our Purpose
CROWN ELEMENTS is a hair care product line specifically
formulated for individuals with
locs. Our goal is to offer products
that nourish the hair and scalp
using botanical ingredients.
Let customers speak for us
from 446 reviewsI have tried multiple products to hold my locs, thinking it was needed for them to loc… but after experiencing scalp irritation and being educated on the loc process, I came back to Divine Hold. It’s not crunchy and gives me the hold I’m looking for (lasted 2weeks after retwist).
My gray locs love this spray… It doesn’t feel like there is buildup when I use this product vs others…
Since starting my loc journey in June 2022, I’ve struggled with itchy scalp and dryness. Two months ago, I was advised by my new loctician to invest in Crown Elements Bundle pack and I’ve never looked back! The “Pure Scalp” is my daily go to for refreshing my locs. Don’t get me started on the “Just Clean” shampoo! Just a luxurious cleansing experience! I look forward to my wash days now! Truly worth the investment!
I love every product I've ever tried from Crown Elements and my loctician is always so impressed with my hair.
This has become my favorite oil. I love that it’s light and doesn’t feel like it builds up. My locs are salt/pepper and thus far it doesn’t seem to give them a yellow cast.
My scalp is sensitive and this is nonirritating.
The new style bottle top vs. the dropper style is much nicer.
I am still in the process of taking care of my locks with this beautiful Crown Elements JUST CLEAN shampoo, for de-tangling and Twisting, into sections... naturally.
Ms J.R., I sincerely am thankful for your amazing products and sales. I’ve seen a few of your videos of you providing information about the care of our locs. Thank you! Peace & Blessings Queen
I absolutely love my Just Clean shampoo and my hair loves it as well. I don't wear locs but I do wear a silver afro. My sister recommended Jocelyn and her products. I have been looking for the right hair products for my hair, thank you so much Jocelyn for these natural products.
These products have definitely been a treat to my crown! I didn't read the size description closely enough, so I did use a lot of the shampoo on my first wash. That said, I needed that much Just Clean shampoo! It quite literally lifted the Dr. Bronner's castile soap sheen off my locs- from dull to lively and dark brown! I will be buying the full sized bottle. The Luminescent Tea rinse, Moisture Infusion herbal spray, and Divine Hold gel have been just as lovely! I'll be trying the Pure Scalp moisturizer before my next wash.
I simply love Moisture Infusion and Pure Scalp. After trying other products for my locs- I keep coming back because they make my locs and scalp feel the best. The products are a bit pricey so I learned to restock when there is a discount code. Just did!
By far these are the best products I have used. I’m only 7months in my loc journey and I was having trouble finding the right products for my hair. I wanted my hair to have that healthy shine and be soft. Even my scalp itching has been under control. It’s time for me to buy the full size bottles now.
I was introduced to this product when I purchased a sampler pack from the website. This oil blend is the best I've ever used. I love the scent and the shine last. I feel like I am pampering my hair when I use this oil mixture and any other Crown Elements product. I am excited to receive the full -sized variation of the oil blend. P.S. - The shipping is also super fast.
I love using this product in between wash days. It helps control odor and makes
My hair feels refreshingly clean. I don't need to use the product often (maybe twice per week). I also give my hair a light spritz when I use this product. The longevity of this product is perfect for me.
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