Formerly Known As NuGrowth Essentials— New Name, Same Quality! Shop Now

WE BELIEVE THAT

YOUR CROWN DESERVES THE
HIGHEST QUALITY PRODUCTS

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PROFESSIONAL QUALITY PRODUCTS

CREATED BY A
CERTIFIED LOCTICIAN

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MADE TO NOURISH

HAIR CARE PRODUCTS
FOR LOCS

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WE INFUSE OUR PRODUCTS

WITH NATURAL INGREDIENTS FOR BOTANICAL BENEFITS

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We Provide The Highest Quality of

Plant-Powered Benefits

We strive to provide the highest quality of plant-powered benefits that enhance the condition of your hair and scalp.

We believe your growth matters and our products intentionally grow with you through every stage of your loc journey. 

Our Purpose

CROWN ELEMENTS is a hair care product line specifically formulated for individuals with locs. Our goal is to offer products that nourish the hair and scalp using botanical ingredients.

HERBAL HAIR TREATMENT
$10.00

HERBAL HAIR TREATMENT

The HERBAL HAIR TREATMENT is the perfect blend of herbs to promote scalp health and help to achieve noticeably stronger, softer hair without buildup! 
PURE SCALP
$9.00

PURE SCALP

This gentle scalp refreshing formula works to eliminate odors, control itching and soothe dry scalp. Gentle enough for daily use.
MOISTURE INFUSION
$23.00

MOISTURE INFUSION

The Moisture Infusion is an herbal-infused moisturizer formulated to hydrate and nourish the hair and scalp.
MANE RADIANCE
$11.00

MANE RADIANCE

This botanical blend of nutrient-rich oils adds a luxurious sheen to the hair while helping to maintain moisture balance.
DIVINE HOLD
$22.00

DIVINE HOLD

The DIVINE HOLD is a natural locking gel provides flexible hold, great shine and a smooth finish to your locs.
MANE ABUNDANCE
$21.00

MANE ABUNDANCE

The MANE ABUNDANCE is a nourishing blend of restorative herbs and essential oils that work together to strengthen the hair and help rejuvenate hair follicles that may have experienced thinning or hair loss. 
MOISTURIZING DUO
$38.00

MOISTURIZING DUO

This Moisturizing Duo includes our best moisturizer and oil—Moisture Infusion & Mane Radiance— in convenient trial sizes to hydrate and nourish your hair on the go.
LOC BRUSH
$7.49

LOC BRUSH

Our LOC BRUSH is perfect for brushing locs regularly to prevent lint buildup and helping to keep your locs moisturized. 
SCALP REVITALIZER
$20.00

SCALP REVITALIZER

The most effective tool to reach underneath the base of the locs to lift dandruff & build up from your scalp and stimulate blood flow; all while not disrupting the locking process!
SATIN DU-BAG
$15.00

SATIN DU-BAG

The Satin Du-Bag protects your locs from lint, frizz, and dryness while you are sleeping. 
LINT-FREE TOWEL
$6.00

LINT-FREE TOWEL

 A Lint-Free Towel is a must-have for locs, to reduce frizz, absorb more moisture, and helps to prevent lint build up!
CARBON TEA TREE SHAMPOO
$26.00

CARBON TEA TREE SHAMPOO

 This sulfate-free & paraben-free shampoo is uniquely formulated to help cleanse, energize and calm the scalp; and is safe for locs at all stages. 
clarifying shampoo for locs
$18.00

CLARIFYING SHAMPOO

 This gentle clarifying shampoo is formulated to remove residue from the hair and cleanses the scalp without over-drying. 

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