Formerly Known As NuGrowth Essentials— New Name, Same Quality! Shop Now

WE BELIEVE THAT

YOUR CROWN DESERVES THE
HIGHEST QUALITY PRODUCTS

SHOP NOW

PROFESSIONAL QUALITY PRODUCTS

CREATED BY A
CERTIFIED LOCTICIAN

SHOP NOW

MADE TO NOURISH

HAIR CARE PRODUCTS
FOR LOCS

READ OUR STORY

WE INFUSE OUR PRODUCTS

WITH NATURAL INGREDIENTS FOR BOTANICAL BENEFITS

Shop Now

We Provide The Highest Quality of

Plant-Powered Benefits

We strive to provide the highest quality of plant-powered benefits that enhance the condition of your hair and scalp.

We believe your growth matters and our products intentionally grow with you through every stage of your loc journey. 

Our Purpose

CROWN ELEMENTS is a hair care product line specifically formulated for individuals with locs. Our goal is to offer products that nourish the hair and scalp using botanical ingredients.