"Hair Care Products Formulated For Locs To Nourish The Hair & Scalp Naturally"

Our Story

Crown Elements, formerly NuGrowth Essentials, was born in 2011 to help relieve a common issue with locs— itching. The "PURE SCALP", then known as the "Anti-Itch Mist", was formulated to help stop itching and dry scalp. The positive feedback from customers of "PURE SCALP" prompted the founder, Jocelyn Reneé, to offer an entire natural product line specifically for locs that nourishes the hair and scalp.

Using years of research and knowledge, from behind the chair as a Certified Loctician, Crown Elements officially launched in 2017 as a natural hair care solution formulated for locs to cleanse, moisturize, maintain and protect the hair.

Our Standard

The Crown Elements collection is formulated to provide the highest quality of botanical benefits to enhance the condition of your hair and scalp.

We strive to provide the highest quality of plant-powered benefits that enhance the condition of your hair and scalp. We believe your growth matters and our products intentionally grow with you through every stage of your loc journey.

To ensure the quality of our ingredients all packaging containing essential oils are made of glass to prevent any leakage of plastic that would degrade the effectiveness of the oils.