I am six months loc'd and have been struggling with frizzy, sometimes brittle locs. I found Jocelyn Renee and began soaking up all the valuable information she offers concerning locs. I respect her wisdom so much until I grabbed at the chance to try her Crown Elements hair line. The same day I received my order, I washed my hair with the Just Clean Shampoo! It is great! I was impressed at how my hair felt clean but not stripped. On wash day, I always apply aloe vera water that I make myself. I applied it and allowed my hair to fully dry.
My hair already looked remarkably different so I was hyped to try the moisturizer and oil the next day. The next morning, I thoroughly misted my hair with the Moisturizer Infusion and sealed it with Mane Radiance. When it dried, I checked the back, sides, and front of my hair and commenced to happy dancing because I believed I had FINALLY found the products my hair needed!!! I had never seen it so close to what I imagined it could like. I was excited to establish a routine with them UNTIL I happened to see a few droplets of the moisturizer on my white counter top. My enthusiasm took a nose dive because I noticed it is brown. This is a big problem for me because I have gray hair, which I love. I only use clear, white, or occasionally, purple products on my hair because I don't want it to darken or turn colors.
I am NOT saying anything negative about anything in the line. Everything I tried was incredible. I highly recommend them. If you haven't tried them, you SHOULD, immediately! They really are game changers for people with locs. I'm not going to return mine. They are so good, I'm going to gift them to a friend of mine who started locs the same time I did.
Unfortunately, I have to keep looking or create my own because I cherish my locs and want them to stay gray and healthy.
Thank you and keep up the good work, Jocelyn Renee! You are a blessing!

I am very very pleased with my purchase of Moisture Infusion for my freeform dreadlocks. I use Crown Elements Shampoo as well. My products arrived quickly, faster than I expected, and the customer service is excellent. I will definitely buy Crown Elements products for all my natural hair needs.

JUST CLEAN

I have been ordering Crown Elements products for years.
Each and every product from shampoo to the moisturizer and everything in between has done wonders for my Locs. I will continue to recommend Crown Elements to everyone I know.

Haven't used yet, but like all the products I've used I'm sure I'll enjoy it.

Gentle and build up free way to retwist. I love how simple it is!

It smells so good! Even my 2 year old loves it.

Makes my locs fluffy soft. I’ve been a Crown Elements customer since starting my locs about 6 years ago and I have no reason to mess around with any other product :-)

Did what I needed it to do!

My locs are soft and shiny after using this product. Will definitely be using again!

I Love the Mane Abundance, it’s light, has a pleasant smell and it keeps my scalp looking and feeling amazing!

Very happy with my tee shirt. Purchased it in white. The collar is crew neck..so I purchased XL so not to have it to tight at lower neck area. I would purchase again.

This product works as described!
Very pleasant fragrance also.
Thank you

Before I loc’d my hair, I did a lot of research on how to best care for locs and found your company during that research. I started caring for my locs with your products and take them with me to the salon (I have no shame in requesting to use my own products). One year in and my locs are healthy with no product buildup. I use your whole product line and I’m glad I found you. I just wished your product came in larger sizes!!

I’ve been a crown elements customer since 2022. I’ve used many products throughout the years and none comes close to the quality of this line. I love that it’s natural-based, and each product lives up to its purpose. My locs & scalp thrive whenever I use crown elements.