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We Provide The Highest Quality of
Plant-Powered Benefits
We strive to provide the highest quality of plant-powered benefits that enhance the condition of your hair and scalp.
We believe your growth matters and our products intentionally grow with you through every stage of your loc journey.
Our Purpose
CROWN ELEMENTS is a hair care product line specifically
formulated for individuals with
locs. Our goal is to offer products
that nourish the hair and scalp
using botanical ingredients.
Let customers speak for us
from 452 reviewsKept my hair shiny and strong all summer!
I have tried out the Just clean shampoo, I can see and feel the change in my micro locs they feel lighter and moisturized. I gifted the Silky clean shampoo to my sister she loves it so much and so do my clients! thank you for creating amazing products.
I’ve used your Just Clean Shampoo for the very first time. The smell is amazing, I love how it makes my locs feel much more healthy lighter, moisturized, and softer than before. With other shampoos my locs felt heavy, dry and brittle to the touch. I’ll be purchasing more of the shampoo when and if it becomes available on your website, so I will not run out of this amazing shampoo. Thanks Jocelyn I love all of your products. As long as I’ve locs I’ll continue to purchase your products. Please inform me when you restock the shampoo.
Love the way it makes my locs feel
Have been using Crown Elements for over 2 years! Wonderful products for keeping my locs healthy. Thank you for making quality, safe products!
I have tried multiple products to hold my locs, thinking it was needed for them to loc… but after experiencing scalp irritation and being educated on the loc process, I came back to Divine Hold. It’s not crunchy and gives me the hold I’m looking for (lasted 2weeks after retwist).
My gray locs love this spray… It doesn’t feel like there is buildup when I use this product vs others…
Since starting my loc journey in June 2022, I’ve struggled with itchy scalp and dryness. Two months ago, I was advised by my new loctician to invest in Crown Elements Bundle pack and I’ve never looked back! The “Pure Scalp” is my daily go to for refreshing my locs. Don’t get me started on the “Just Clean” shampoo! Just a luxurious cleansing experience! I look forward to my wash days now! Truly worth the investment!
I love every product I've ever tried from Crown Elements and my loctician is always so impressed with my hair.
This has become my favorite oil. I love that it’s light and doesn’t feel like it builds up. My locs are salt/pepper and thus far it doesn’t seem to give them a yellow cast.
My scalp is sensitive and this is nonirritating.
The new style bottle top vs. the dropper style is much nicer.
I am still in the process of taking care of my locks with this beautiful Crown Elements JUST CLEAN shampoo, for de-tangling and Twisting, into sections... naturally.
Ms J.R., I sincerely am thankful for your amazing products and sales. I’ve seen a few of your videos of you providing information about the care of our locs. Thank you! Peace & Blessings Queen
I absolutely love my Just Clean shampoo and my hair loves it as well. I don't wear locs but I do wear a silver afro. My sister recommended Jocelyn and her products. I have been looking for the right hair products for my hair, thank you so much Jocelyn for these natural products.
These products have definitely been a treat to my crown! I didn't read the size description closely enough, so I did use a lot of the shampoo on my first wash. That said, I needed that much Just Clean shampoo! It quite literally lifted the Dr. Bronner's castile soap sheen off my locs- from dull to lively and dark brown! I will be buying the full sized bottle. The Luminescent Tea rinse, Moisture Infusion herbal spray, and Divine Hold gel have been just as lovely! I'll be trying the Pure Scalp moisturizer before my next wash.
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